What all our confectionery and pâtisserie creations have in common is the sensory delight and sense of well-being they offer—evoking a zest for life, contentment, a feeling of comfort, a sweet escape, cheerfulness, and relaxation, while also embodying creativity, innovation, and sustainability.
Our packaging designs are always bold and colorful, conveying a sense of adventure to brighten up everyday life with cheerfulness—especially during "stormy times.
THERESIA HAUER® CAKES & CHOCOLATE BALLS
Reflecting the cultural significance of chocolate, our company has contributed to the history of chocolate production in all its facets through numerous innovations since 1850.
This legacy is embodied by the brand and history of the formidable 19th-century entrepreneur THERESIA HAUER®.
She was the founder of our company and a pioneer of white chocolate, gluten-free "travel cakes" (made with ground almonds instead of flour)—which remained moist and fresh for weeks or even months—and nougat-marzipan pralines.
Her shops—established at Vienna’s Stephansplatz in 1875 and in Munich and London in 1890—became renowned, as did her role as a supplier to Queen Victoria and her export of "travel cakes" to destinations as far afield as Cairo.
LIPIZZANER® CAKES & CHOCOLATE BALLS
“Love, Wedding, Travel, Wedding Cake, Traveler´s Cake”
While our LIPIZZANER® brand initially represented only the color white (white chocolate), a new emotional dimension emerged in 1890, linked to Theresia Hauer’s “Lipizzaner Torte”:
The unique love story of Count Karl zu Leiningen and Christine, Theresia Hauer’s daughter.
From this, LIPIZZANER® evolved into a romantic product line—encompassing love, weddings, travel, wedding cakes, and travel cakes—a legacy that lives on today in our modular READY-TO-GO WEDDING CAKES, created by stacking multiple sizes of the LIPIZZANER®CAKE.
MOZART CHÜGELI®
“Always a smile on your face”
Our brand, featuring the smiling face of the young Mozart, tells the story of the composer’s longest tour abroad—a journey through Switzerland in 1766 when he was just ten years old.
The slogan
“ALWAYS A SMILE ON YOUR FACE”
arises naturally when pronouncing the brand name MOZARTCHÜGELI® and ties in perfectly with the portrait of the young Mozart and his radiant smile.
By spreading the joy of living, the new product generates a refreshing energy..
FRIESENNERZKUGEL® Rum-Coconut
“Keeps You Warm in any Storm”
These rum-and-coconut balls are a tribute to yellow raincoats. The resealable, waterproof pouches, made from a sturdy, satin-finish material, mirror that tactile quality.
The storytelling conveys an invigorating zest for life, in line with our slogans:
„KEEPS YOU WARM IN ANY STORM“,
Sustainability and Responsibility
At Leconte Chocolatiers, we have always pursued ambitious sustainability goals by prioritizing eco-friendly materials and reducing our carbon footprint.
Recyclability is a good thing.
However, an even more effective approach is to repurpose the robust, resealable, and waterproof stand-up pouches used for FRIESENNERZKUGEL®—which feature a rubbery, matte finish reminiscent of waterproof rain gear—for the long-term storage of small everyday items. This innovative packaging also complies with the new EU packaging directives taking effect in August 2026.
